This article is too good not to share:
http://blogs.hbr.org/bregman/2009/05/two-lists-you-should-look-at-e.html
I have written on this topic before:
http://suzanneutaskigibbs.blogspot.com/2012/07/pay-attention-to-what-you-pay-attention.html
http://suzanneutaskigibbs.blogspot.com/2012/07/pay-attention-to-what-you-pay-attention.html
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